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Get a free email review >>
Send emails your supporters love
We help charities create heartfelt, handcrafted emails that spark support, inspire action and drive donations.
WORK WITH US
Send awesome emails, deliver great results.
When they’re done right, charity emails are truly powerful.
They can ignite passion, spread hope, and make people feel part of something mighty and brilliant. Achieve that, and you’ll inspire generous donations too.
But it’s not always easy. That’s why we set up Mighty Emails.
We help you create consistently compelling emails that drive engagement and long-term income.
Our work combines the latest charity best practices with smart strategies from commercial email marketing, plus a giant dollop of humanity. We offer copywriting, editing, journey planning, training and more.
For expert yet affordable email support, contact Anna today.
Anna is absolutely brilliant!
She has the unique ability to bring to life both the WHAT and the WHY a charity exists, sewing their core values and mission into every story she tells.
Anna knows tactics, as well as being a talented creative, she is absolutely our 'go-to’ when it comes to creating value-led, compelling (and responsive) email comms for income generation.
Josh Leigh – Founder and Consultant, Hynt
WHAT WE DO
Top email writing, strategy and training.
Email copywriting
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Feelgood journeys for new audiences. Bring recent subscribers into the heart of your cause. Inspire first-time donors to become lifelong fans. Show new regular givers what they make possible.
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High impact email appeals that combine emotion, storytelling, shared values and tangible reasons to give. We use proven approaches and human connection to drive generous donations.
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A series of emails to mobilise people behind your latest campaign goal. We’ll motivate supporters to stay passionate, engaged and active at every step, so that you make big wins happen together.
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Regular, uplifting emails to build a community of committed supporters. We’ll help you find the perfect mix of impact stories, important info, campaign asks and meaningful ways to take action.
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Your emails should give people fresh, varied ways to get involved. So, we also write copy for surveys, quizzes, polls, blogs, guides, and any other wild and wonderful ideas we can cook up together.
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We can do everything from mapping out an email journey, to planning the specific hooks, messaging and asks we’ll use in each one. Need an A/B testing strategy to boost results? Well add that too.
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Campaigns can fly or fall flat on the strength of your landing page. Whether it’s a handraiser, petition, donation page or other action, we’ll optimise every word to help increase conversions.
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Get expert feedback on your email drafts to make sure every word drives results. We’ll give tailored tips on how to create deeper connections with your audience and boost response rates.
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If you’re using ads to recruit supporters, we can draft these too, so there’s a seamless flow into your welcome emails. We’ve written hundreds of ads, and know lots of tricks to drive clicks.
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We offer fun, creative and action-packed training sessions. Get critical insights, proven techniques and winning structures to create email dynamite, plus follow-up support to help you put it all into practice.
Other things we offer
FREE EMAIL REVIEW
Want an expert eye on your email copy?
We’re offering feedback on one email absolutely free.
Just fill out a quick form and attach your email. We’ll aim to get back to you with tips and suggestions in 3 working days.
An expert one-day workshop in email copywriting.
LEARN WITH US
Learn to write emails that spark joy, build community and bring in generous donations.
In this fun, interactive and practical session we’ll teach you proven techniques and winning structures to create amazing emails.
You’ll learn how to:
write really clickable subject lines
grab and hold readers’ attention
find a voice that connects with people
create compelling calls to action
tell meaningful, moving stories
craft asks that raise more money
deepen people’s love for your cause.
By the end of the day, you’ll know how to write emails people love to read, every time.
You’ll come away with loads of exciting ideas and insights to apply to your work, as well as the skills and confidence to try new things.
We’ll also give you resources, tips and checklists to take away, plus follow-up support to help you put your learning into practice.
Join our mailing list to be first to hear about new course dates. You’ll get writing tips, info about what we do, and the odd discount.
Anna was brilliant. She was so engaging and ensured we were captivated whilst learning. The nature of the session encouraged lots of discussion and we all left with a different way to think about our work.
Training participant
Improve your copywriting in 4 hours
Mighty Emails was created by me, Anna Emerson (hello!).
WHO WE ARE
As a writer and digital specialist, I’ve worked with charities for over 12 years.
In that time, I’ve written hundreds of emails, including high impact fundraisers for Save the Children, Greenpeace, Refuge and many others.
I’ve been creative copywriting lead at Forward Action, teamed up with Hynt to deliver lead generation journeys, and worked with The Small Axe on major mobilisation campaigns.
I’m geekily excited about charity emails – what connects with people, what drives donations and what to try next. And I bring that buzz to every project.
When we need an extra pair of hands, I team up with other writers, designers and strategists too.
If that all sounds good, I’d love to talk.
Anna is a fantastic, intelligent and engaging copywriter. She delivers work to specification, is very clear in her responses, is honest with her feedback, and transforms complex work into simple, engaging copy.
Sean Robinson – Digital Mobilisation Manager, World Animal Protection
Campaign messaging project
THOUGHTS ON AI
We don’t use generative AI for writing.
People want to hear from people, not algorithms.
When charities outsource their words to AI, they risk losing supporters’ trust. And that’s a disaster.
We believe that conjuring up emails from our brains is a glorious act of creativity and connection.
By investing in human writing, you’re banishing blandness and building stronger relationships with supporters.
So, (ironically), it’s a no-brainer.
GET OUR EMAILS
Well… as self-proclaimed email experts, this is all a bit nerve-wracking, isn’t it?
Sign up here to get excellent emails from us. We’ll send writing tips and occasional info about our offers. We’ll also analyse amazing charity emails and share what we learn. Are you in?
We won’t sell or share your data (here’s our privacy notice). You can unsubscribe any time you like.
GET IN TOUCH
We love talking to people about emails.
Maybe you know what you need, or maybe you’re still figuring it out. Let’s chat things through together.